A Polish company operating in the fresh fruit and vegetable wholesale and export industry is looking for an experienced Sales Manager to develop the Czech market.

The company cooperates with Polish growers and suppliers and has its own warehouse facilities, enabling product consolidation and deliveries to international customers.

It is a relatively small and dynamic organisation offering a high level of autonomy, quick decision-making and direct cooperation with the company owner.

The Role

The successful candidate will be responsible for independently developing profitable wholesale sales of fresh fruit and vegetables in the Czech market through acquiring new customers, building long-term business relationships and efficiently coordinating deliveries.

The role requires a strong understanding of the entire commercial process — from product sourcing and pricing calculations to organising deliveries to customers.

Key Responsibilities

Sales & Customer Development

• Actively identify and acquire new B2B customers in the Czech market.

• Establish business relationships with wholesalers, importers, distributors and large-scale buyers of fresh fruit and vegetables.

• Build and develop an individual customer portfolio.

• Conduct price and commercial negotiations.

• Prepare offers and secure regular customer orders.

• Increase customer purchasing volumes and order frequency.

• Monitor market trends, competitors, pricing and product seasonality.

Delivery Planning & Coordination

• Independently plan product shipments to individual customers.

• Consolidate orders from different customers into efficient transport routes.

• Plan delivery schedules, quantities and product assortments for each vehicle.

• Ensure efficient use of available loading space.

• Consider transportation costs when calculating sales prices.

• Coordinate order fulfilment with the warehouse, purchasing and transport teams.

• Respond to changes in orders, product availability and logistical requirements.

Profitability & Commercial Operations

• Manage sales while maintaining required mark-ups and accounting for delivery costs.

• Monitor the profitability of individual orders and customers.

• Follow up on customer payment schedules.

• Cooperate with relevant teams to resolve complaints and commercial issues.

• Regularly report on sales performance and customer portfolio development.

Requirements

• At least 3 years of experience in active B2B sales.

• Previous experience in the fresh fruit and vegetable trade, preferably in wholesale or international sales.

• Very good knowledge of the Czech market and local trading practices.

• Proven ability to independently acquire new customers.

• Experience in price negotiations and managing the full sales cycle.

• Understanding of seasonality, fresh produce quality and the specific requirements of fresh produce logistics.

• Ability to plan orders and deliveries while taking transportation costs into account.

• Fluent Czech.

• A self-driven, entrepreneurial and results-oriented approach.

• Category B driving licence and willingness to visit customers.

Nice to Have

• Existing business relationships with Czech wholesalers, importers and distributors.

• Experience in full-pallet and full-truckload sales.

• Knowledge of Polish or English.

• Experience working with Polish growers and exporters.

• Practical knowledge of route planning and order consolidation.

• Previous experience in a small or medium-sized trading company.