About the Company

Our client is a UK-based manufacturer of premium syrups, sauces and toppings designed for the beverage, coffee and dessert industries. With an established business and a strong presence in the UK market, the company is now looking to accelerate its international expansion, with Poland as one of its key strategic markets.

The company works with B2B customers across various channels, including distributors, wholesalers, HoReCa, coffee shops and foodservice businesses. It combines an entrepreneurial mindset with ambitious growth plans and is now looking for a commercially driven professional to establish and develop its presence in Poland.

The Role

We are looking for a proactive and entrepreneurial Regional Business Development Manager to take ownership of the company's commercial development in Poland.

This is a standalone, market-building role with a strong focus on new business acquisition. You will be responsible for developing the local market from the ground up, identifying new commercial opportunities, establishing distribution partnerships and introducing the company's product portfolio to relevant customers and channels.

You will have considerable autonomy in shaping the local sales approach, developing relationships and driving commercial growth, while working closely with the UK-based Sales Manager and supporting teams.

This is an exciting opportunity for someone who enjoys building businesses, opening new markets and turning commercial opportunities into long-term partnerships.

Key Responsibilities

• Develop and execute the commercial strategy for the Polish market, identifying growth opportunities and prioritising relevant sales channels.

• Build the company's local presence and develop its distribution network from the ground up.

• Actively identify, approach and acquire new B2B customers, distributors, wholesalers and strategic business partners.

• Develop relationships across HoReCa, coffee shop chains, independent cafés, foodservice, catering, retail and other relevant channels.

• Introduce and promote the company's portfolio of syrups, sauces and toppings, demonstrating their commercial applications and value to potential customers.

• Lead the full sales cycle, from prospecting and initial contact through product presentations, negotiations and contract closure.

• Negotiate pricing, commercial terms and distribution agreements in line with the company's commercial guidelines.

• Build long-term relationships with distributors and key customers, supporting their development and maximising sales potential.

• Identify market trends, competitor activities, customer needs and pricing dynamics to strengthen the company's positioning in Poland.

• Develop local business plans, sales forecasts and budgets, monitoring performance against revenue and profitability targets.

• Work closely with UK-based Marketing, Customer Service and Supply Chain teams to ensure effective customer onboarding and commercial execution.

• Represent the company at relevant industry events, trade shows and networking opportunities.

• Regularly report on market development, sales performance and new business opportunities to the UK-based management team.

Requirements

• Minimum 5 years of experience in B2B sales, business development or commercial roles within FMCG, food & beverage, foodservice or a related industry.

• Proven experience in actively acquiring new customers and developing business from scratch.

• Experience working with distributors, wholesalers and/or B2B partners.

• Good understanding of the Polish FMCG, HoReCa and/or foodservice markets, including relevant distribution channels and key market players.

• A strong commercial mindset, with experience in negotiating pricing, margins, contracts and business terms.

• Demonstrated ability to achieve sales targets and drive profitable business growth.

• Experience working independently and taking ownership of commercial activities in a relatively autonomous environment.

• Strong networking, negotiation
  
  What the Company Offers

  • Opportunity to build and develop the Polish market for an established UK-based brand.

  • A high level of autonomy and direct influence on the company's international expansion.

  • Direct cooperation with the UK-based Sales Manager and access to international support teams.

  • Support from Marketing, Customer Service and Supply Chain functions based in the UK.

  • Employment contract in Poland, managed through Deel.

  • Competitive base salary combined with a performance-related commission scheme linked to the profitability of the business generated.

  • Regular business trips to the UK, approximately once per quarter.

  • A dynamic, entrepreneurial working environment with opportunities to shape the company's future growth.